Trade publication Assortment is reporting that a new sitcom based on the Geico insurance coverage caveman characters is becoming put together for ABC The as-yet-untitled reveal would be about the 3 cavemen dealing with prejudice in modern day Atlanta

I’m calling it appropriate now: A gay character will nearly instantly be introduced and their day job boss will be either black or Danny Bonaduce.The clearly show will be written by Joe Lawson, the advertising copywriter accountable for the genius behind the Geico ads, but casting is still up in the air It’d be nice to see the exact same guys (Jeff Daniel Phillips, superior recognized from the Television sequence Standoff and Ben Weber, much better acknowledged from the Television collection West Wing) from the industrial get the gig After all, it was their delivery and facial expressions that genuinely sold the industrial to America Lawson is also accountable for the Geico gecko and the Tiny Home insurance coverage spots.Daniel Rappaport, Guymon Cassady, Will Speck and Josh Gordon are executive producers Speck and Gordon will also handle directing duties They recently handled such duties for the new Will Farrell flick, Blades of Glory.Actress Talia Shire, greatest regarded for her roll as Adrian from the Rocky franchise, stars in a present Geico ad as a psychiatrist who counsels 1 of the cavemen struggling with prejudice Wouldn’t it be swell if she landed a Dr Melfi kind of role?The characters tested the waters outside of their 30-second spotlight by appearing at 17^th Annual Night of 100 Stars Oscar gala at the Beverly Hills Hotel on February 25^th.The indicate will most likely kick up a few laughs, but how far can the illustrate really go prior to it gets to be to shtick Will the writers rely on obvious racial humor like several black comedians do Oh I can only imagine how lengthy it’ll take for Al Sharpton to begin calling for a boycott.If you plan to watch this display, leave your hang-ups at the door and get pleasure from the exploitation of everyday stereotypes Sources:
Connected Press, Geico Cavemen Commercials Becoming Turned Into a Sitcom WKOW 27
URL: http://www.wkowtv.com/Information/index.php?ID=9845Related Press, Report: Geico Cavemen Will Be Focus of New ABC Sitcom Fox Information
URL: http://www.foxnews.com/story/,2933,256188,00.htmlCBS Interactive, Geico Cavemen Get Their Personal Sitcom The Showbiz
URL: http://www.showbuzz.cbsnews.com/stories/2007/03/02/television/main2531626.shtmlGermain Lussier, Geico Cavemen moving from commercials to primetime Recordonline.com
URL: http://www.recordonline.com/apps/pbcs.dll/article?AID=/20070302/ENTERTAIN/70302013Assortment, Geico’s Cavemen Acquiring a Comedy Collection Comingsoon.net
URL: http://www.comingsoon.net/information/tvnews.php?id=19152 .